Positive Communications creates business solutions with a single purpose… success right from the start.   We are a leading communications agency with more than 15 years of creative and professional experience. Our objective is simple – to build a program so your company can achieve success right from the start. 

Because every client is different, with individual needs, we assess your business goals at a microscopic level and offer diversified services. They include, but are not limited to: marketing strategy and development, advertising production, public relations, event planning and management and web and print design.

Though our clients’ specifications may differ, the framework of our working process remains consistent. The following is a brief overview of our blueprint for success. When our clients succeed, we all succeed-that is the Positive way of doing business.

Assessment Phase

Here is where we sit down and discuss your objectives and goals. We provide the assistance you need to articulate your brand attributes and help you to define your company’s competitive edge. We fully examine your strengths and weaknesses. A brief overview of tasks included in this phase are:

• We will discuss your needs
• Develop a task overview of the project.
• Include setting a time frame for the operation to be done within your budget

Strategy Phase

Here we develop a design, marketing and/or branding strategy to fit your needs. The direction may be to build a corporate identity and we will discuss the possible avenues of our integrated marketing solutions that are result oriented. A brief overview of tasks included in this phase are:

• We will examine the strengths and weaknesses of your own company.
• We will also examine the strengths and weaknesses of your competitors and determine which media will best deliver the desired results
• Different options will be discussed such as if there is a need for video production or website construction, and/or what role public relations will play in this campaign.

Production Phase

Our objectives here are to arrive at an approved design concept and follow through until the fulfillment of the project. During this phase of brainstorming, development and presentation, we will work in the following stages:

• Design work for composites.
• Gain approval of design work.
• Design refinement.
• Fulfillment of project through completion
• Implement thorough Quality Control of project.
• Offer final proof and gain final approval of client to proceed.

Implementation Phase

Now we are ready to proceed. This is what we call the implementation stage when we finalize the production tasks and prepare the project to be launched or presented to your publics. We produce all of the necessary electronic files and documents that allow our clients to carry out the business/marketing strategy that has been established previously. The three steps are:

• Produce hard copies of project.
• Carry out media placement as necessary.
• Carry out marketing plan.

Post-Analysis Phase

Finally, we come to the last stage that we refer to as the post-analysis stage. Six months from the completion of your marketing/advertising campaign, we will carry out a marketing audit to assess our marketing and branding efforts. We shall purposely research in what way our client has benefited by our efforts, and what if any improvements can be made in order to maintain our long-term relationship with you- our valued client. To reiterate our post analysis process:

• Research the market trend analysis for our client.
• Follow up with a “success measurement” based on our work.
• Present a detailed report, documenting our analysis results.

As you can see, Positive Communications is not your average agency- we are a cut above the rest. We listen, we hear you, and we use the information that you give us, and use our expertise in research and development to create a unique and client-specific program that is all-inclusive.