My Professional Profile.

SALAUDEEN NAUSRUDEEN
Marketing and Business Development Specialist

Positive Communications – CEO
Positive Communications is a boutique consultancy firm that provides insightful marketing, corporate imaging, project management, strategy coaching, online and offline branding, event management and public relations.

TRAVOLLE.com - CEO
A global online booking engine for flights, car rentals, hotels, cruises, vacation packages and more.  Travolle.com goal is to be the #1 booking site for Caribbean destinations.

Guyana-America Investment (GAIN) - Founder/CEO
GAIN is a global investment promotion company targeting investments in Guyana.  We work with government Guyana and Guyana's private sector as well as investment firm and funds manager in the USA and worldwide.  Our main focus is on energy, agriculture, mining and manufacturing.​


​Education
New York City Technical College (CUNY), Brooklyn, NY
Degree: BA, Marketing & Advertising


Expert experience and knowledge of the following platforms:
  • Adobe Suite – Photoshop, InDesign, Illustrator, PremierePro, etc
  • Office Suite – Word, Excel, Powerpoint, etc
  • CRM – InfusionSoft
  • Social Media Management – Facebook, Twitter, Instagram, Linkedin, etc
  • Online ads – Facebook, Google, etc
  • Quickly adopt to cloud based softwares

Hobbies
  • Art and design
  • Networking
  • Basketball
  • Work with Community development groups
  • Outdoor adventure
  • Travelling
  • Sports and fitness


References: Available upon request

LinkedIn Profile: CLICK HERE
November 2016 to June 2017
International Junior Sports Education & Advisor – Marketing Consultant
  • Strategic marketing leadership for the branding, PR and recruitment for three Golf Academies in the USA and Mexico, online and offline
  • Design and execute social media and online advertising on multiple platforms including Facebook, Google, Twitter, Instagram and Linkedin
  • Optimize CRM system (InfusionSoft) and align with internal processes; work with sales team on managing their pipelines
  • Website content development, offline and online collateral design, video project planning
  • Create social media content schedule and go-to-market plans based on product sales cycle

June 2015 to October 2016
Muslim Aid America – Country Director
  • Provide strategic leadership towards the development and implementation of Muslim Aid America fundraising, HR, marketing and communication to deliver on the branding and fundraising goals
  • Develop and expand the organization nationwide by recruiting and training regional teams and the establishment regional offices
  • Visit and conduct annual overview of field offices in the 18 countries Muslim Aid America operates
  • Plan and execute special projects and events around the USA
  • Managed all aspects campaign planning, content creation and marketing collateral design

February 2016 to June 2016 (contract)
Project Director – Guyana Investment Conference
  • Planned, managed and executed the first ever Guyana Investment Conference on June 10, 2016 at the Harvard Club, NYC.
  • Attended by four Ministers of Government, Executives of GOINVEST and international agencies and attracted more than 250 investors from multiple countries
  • Organized and managed all marketing, branding, PR, website and social media
  • Coordinated the sponsorship and corporate relationships

January 2013 to June 2015
Guidance Residential – Area Sales Manager, New York
  • Managed day to day operations and sales team to achieve monthly sales targets towards the continued positive market share growth for the Company
  • Oversea the creative development of marketing collateral and social media engagement
  • Collaborated with sales team to provide fast, easy and friendly mortgage solutions to customers
  • Promoted company products and services to the communities through ongoing community engagements and events such as seminar, workshops, community events, etc
  • Educated and engaged customers on the mortgage products, qualification and process
  • Educated community leaders, realtors, attorneys and mortgage industry personnel to understand and use Guidance Residential mortgage products
  • Built strong relationship with community leaders and regularly engaged communities
  • Increased New York home and commercial revenue by more than $2,000,000 within one year

February 2012 to November 2012 (contract)
Maximized Living – Marketing Consultant
  • Streamlined the lead capture process/system which significantly increased conversion rates
  • Optimized social media and websites to increase capture and conversion rates
  • Increased efficiency of the marketing department by fixing threats in the systems and procedures

November 2010 to December 2011 (contract)
Alliance For Change – Campaign Director
  • Developed and executed complete grassroots campaign strategy and plans
  • Designed comprehensive branding, advertising, fundraising and media plans for TV, print and online
  • Research and survey target audiences to monitor impact of campaign
  • Built a safe and effective international communications mechanism for candidates, members and supporters
  • Managed more than 50 field staff, 30 groups, 10 regional coordinators and hundreds of events
  • Effectively achieved fundraising targets through events, appeals, outreach and membership
  • Produced complete campaign operations and training manual

July 2004 – October 2006
Laparkan Trading - Marketing and Communications Coordinator
  • Established regular marketing and branding campaigns towards the realization of revenue expectation
  • Design and efficiently produced all promotional materials for radio, TV, websites, printing, press ads, etc
  • Coordinated and represented the Company on media, at trade shows, community events and street promotions.

May 2003 – July 2004
Universal Airlines - Marketing Director
  • Made Universal the #1 choice for travelers to the Caribbean in a very short time;
  • Consistently achieved sales and branding objectives;
  • Increased travel agency preference for Universal and satisfaction through a comprehensive meritocracy plan;
  • Developed and manage an integrated Marketing Information System;
  • Conceptualized and coordinated the production of all advertising for TV, radio, newspapers, billboards and other promotional materials;
  • Built a strong alliance with company and community, media, resorts and social organizations;
  • Planned flight schedules, rates and destinations.

August 1997 – March 2003
Laparkan Group of Companies - Group Marketing Director
  • Consistently realized micro and macro sales budgets throughout the year;
  • Created and managed the most successful consumer promotion that effectively lasted for more than six years;
  • Worked with more than 25 managers to produce annual, quarterly and monthly budgets and branding objectives;
  • Reduced and maximize the Company’s marketing budget;
  • Conceptualized and produced more than 200 TV ads plus hundreds of ads for radio, newspapers, billboards, direct mail program and other promotional materials;
  • Built and managed an integrated Marketing Information System;
  • Developed strategic alliances with institutions, suppliers and community groups.

June 1996 – August 1997
Kwality Supercentre - Marketing Manager
  • Successfully launched multiple promotional and branding campaigns;
  • Designed and produced all advertisement for TV, radio and newspaper;
  • Conducted regular surveys to determine buying/purchasing trends and preferences;
  • Worked with suppliers to launch joint promotions.

August 1992 – May 1996
Guyenterprise Advertising Agency - Art Director
  • Renovated the entire agency (art dept, accounts, etc) to bring it to the 21st Century.
  • Increased client base by 200%;
  • Increased efficiency by more than 500%;
  • Increased the services and products of the Agency by 200%.
  • Reduce cost of total operation by 30%
  • Managed the creative production of all advertising and communication materials
  • Support clients with project management